Un Rincón Muy Bendecido is a new pupusería and Latin restaurant startup in El Salvador. From the beginning, the owner had one dream: to create a warm, happy spot where locals could enjoy traditional comida and antojitos, surrounded by the vibrant energy of Salvadoran culture.
They needed more than a logo they wanted a celebration of their roots. Something that felt colourful, welcoming, and unmistakably local.
We kicked off by getting to the heart of what made this business special
Culture first: Bright colors that reflect Salvadoran textiles and markets specifically green, yellow, and orange to spark feelings of joy, flavor, and community.
Hand-crafted style: A script-like, handwritten font to capture the casual, friendly nature of the food and the people behind it.
Local symbolism: Integrated an iconic Salvadoran plant (loroco) into the logo to immediately signal this is homegrown.
Logo: A clean, modern wordmark with a subtle construction-inspired edge. Strong lines, no gimmicks.
Color palette: Dark, confident tones with traditional accents to signal experience and trust.
Business cards: Sleek, high-contrast, and premium-feeling something you’d feel confident handing to a GC or investor.
Brand guidelines: To keep everything consistent, no matter where or how the brand is used.
First Deal Closed: Within weeks of launching the new brand, Re-envision secured their first contract.
Instant Credibility: Their visual identity made them look seasoned, not “just getting started.”
Great Feedback: Partners and clients complimented the modern, clean aesthetic and how it actually felt different from other contractors.
“You understood exactly what we wanted. The colors, the plant, the happy feel people tell us it looks ‘muy salvadoreño’ and that’s exactly what we hoped for.”
— Un Rincón Muy Bendecido Team
Whether you’re just starting out or levelling up, the right design can change everything. Let’s talk about how to get there.
