Silva Mechanical Services didn’t just need a logo they needed to look like a serious, trustworthy shop from the first glance. With no existing brand presence, our goal was to build something clean, professional, and instantly recognizable across vehicles, signage, and customer touchpoints.
They wanted to look legit, feel affordable, and stand out without overcomplicating the message.
We focused on how Silva could visually compete with larger chains, while keeping their approachable, local-shop vibe.
Audience insights: Homeowners, fleet operators, and small businesses who want reliable mechanics they can trust.
Competitor audit: Identified visual clichés to avoid and gaps where we could stand out.
Design direction: Simplicity, boldness, and high legibility across all formats.
Logo: A clean, modern wordmark with a subtle construction-inspired edge. Strong lines, no gimmicks.
Color palette: Dark, confident tones with traditional accents to signal experience and trust.
Business cards: Sleek, high-contrast, and premium-feeling something you’d feel confident handing to a GC or investor.
Brand guidelines: To keep everything consistent, no matter where or how the brand is used.
First Deal Closed: The combination of logo, truck branding, and flyers helped them capture attention fast.
Instant Credibility: Their visual identity made them look seasoned, not “just getting started.”
Great Feedback: Partners and clients complimented the modern, clean aesthetic and how it actually felt different from other contractors.
“Before the rebrand, people didn’t even know we existed. Now they’re seeing our truck, grabbing our flyers, and calling non-stop. It made a huge difference.”
— Silva Mechanical Services Team
Whether you’re just starting out or levelling up, the right design can change everything. Let’s talk about how to get there.
