Construction Industry

Brand Identity Design

Re-envision Remodelling came to me as a brand-new construction company in BC. They didn’t have a portfolio yet. No finished homes. No testimonials. Just a clear goal: look professional, earn trust, and start closing deals.

In an industry where first impressions can make or break a contract, they needed a brand that worked hard even before the first job was done.

Start a project!

The Strategy

We kicked things off with research lots of it. I studied local construction branding, compared competitors, and looked closely at what builds trust in this market. Spoiler: it’s not just about being flashy it’s about being solid, consistent, and legit.

The Design Process

Logo: A clean, modern wordmark with a subtle construction-inspired edge. Strong lines, no gimmicks.

Color palette: Dark, confident tones with traditional accents to signal experience and trust.

Business cards: Sleek, high-contrast, and premium-feeling something you’d feel confident handing to a GC or investor.

Brand guidelines: To keep everything consistent, no matter where or how the brand is used.

The Results

First Deal Closed: Within weeks of launching the new brand, Re-envision secured their first contract.

Instant Credibility: Their visual identity made them look seasoned, not “just getting started.”

Great Feedback: Partners and clients complimented the modern, clean aesthetic and how it actually felt different from other contractors.

What They Said

“Working with Purpose Design was a game-changer. We didn’t have much to show yet, but the branding gave us a real presence and helped us close our first deal. People trust us now.”

— Re-envision Remodelling Team

Ready to Build
Your Brand?

Whether you’re just starting out or levelling up, the right design can change everything. Let’s talk about how to get there.

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