El Negociante is a well-loved Mexican convenience store and money transfer hub right here in Abbotsford, BC. When they first reached out, they only had a logo no real brand consistency or materials to connect with customers and partners.They needed more than just a card.
They needed tools to help run and grow their business. That’s where we started.
Because of how important community ties are in local Mexican businesses, we wanted these cards to do more than share contact info. They needed to:
• Feel friendly and trustworthy, reflecting the shop’s welcoming environment.
• Clearly highlight “Abbotsford, BC” so customers, vendors, and partners knew exactly where they were.
• Make transactions and repeat visits easier building loyalty and efficiency.
I designed three purpose-built cards, each tailored to a key part of their operations:
Customer Loyalty Card: A stamp card for regular shoppers that offered discounts after a set number of purchases. Encouraged people to come back, spend more, and feel valued.
Vendor Card: A card specifically for suppliers and partners included clear store contact details and their Abbotsford location so vendors could easily coordinate deliveries and services.
RIA Registration Card: For customers using RIA money transfers. It collected key personal details upfront, speeding up future transactions and reducing long lines (a huge help for their busy weekend rush).
All cards featured vibrant brand colors tied to their original logo, with fresh, clean layouts that brought consistency and professionalism to the business.
Real-World Business Impact: The cards weren’t just handouts they became essential tools for daily operations.
Repeat Printing: The store runs through batches of these every few months, coming back regularly for reorders a sign they’re actually being used and driving return business.
Local Brand Identity: Even though all they started with was a logo, these cards became the first full expression of their brand something customers recognize and trust.
“The cards make everything easier. Customers love the discount stamps, vendors always know how to reach us, and the RIA cards save us so much time. We keep coming back for more.”
— El Negociante Abbotsford Team
Whether you’re just starting out or levelling up, the right design can change everything. Let’s talk about how to get there.
