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Black Press Media is one of Canada’s leading media networks, but their digital experience wasn’t keeping up. The site felt outdated, and the subscription flow was clunky which meant missed opportunities and frustrated readers. They came to me looking for more than a facelift.
They needed a site that felt modern, worked across devices, and made it easy for users to engage and subscribe.
To redesign something this big, I had to get clear on what wasn’t working. We dug into analytics, ran competitor comparisons, and mapped out what users needed and what the business needed, too.
UX-first redesign: We reworked the site’s layout and navigation to reduce friction and make content easier to explore.
Mobile-ready visuals: Built a clean, responsive design that felt sharp on phones, tablets, and desktops.
Subscription flow: Simplified the sign-up and checkout experience so users could subscribe without jumping through hoops.
Data integration: Set up behavior tracking tools to optimize as we launched.
35% More Engagement: Users were spending more time on site and bouncing less.
50% More Subscriptions: A smoother experience = more paying readers.
20% More Organic Traffic: SEO-optimized structure and mobile performance helped drive new eyes to the site.
“Working with Ryan was a game-changer. The site is faster, easier to use, and our subscribers noticed. So did our numbers.”
- BPM Team
Whether you’re just starting out or levelling up, the right design can change everything. Let’s talk about how to get there.
