Absolute Results is a leader in automotive event marketing. They partner with dealerships across Canada and the US to run exclusive sales events that pack the showroom and move vehicles off the lot.
They needed high-impact flyers and mailers that did more than look good they needed to sell. In an industry where every month counts, the materials had to be bold, clear, and laser-focused on getting buyers through the door.
We built everything around one question:“What’s going to get someone off their couch and into the dealership this weekend?”
Studied consumer triggers: Looked at how urgency, exclusivity, and simple incentives work in the automotive space.
Mapped the sales funnel: Aligned each flyer’s message with the way people actually shop for cars from curiosity to test drive.
Focused on clarity + urgency: No clutter. Just clear headlines, standout offers, and a strong push to RSVP or book.
High-Contrast Headlines: Designed to pop in mailboxes and digital inboxes, grabbing attention before someone tossed or swiped away.
Simple Hierarchy: Made sure event details (time, location, offers) were the first things people saw no squinting or hunting.
Tailored Calls to Action: Used direct language tied to dealership goals: “Book Your VIP Spot,” “Save Thousands This Weekend Only.”
Brand Consistency: Kept the look aligned with Absolute Results’ core style while tweaking colors and layouts to fit each dealership’s brand.
+25% Event Attendance: Flyers brought in more people than previous campaigns, boosting showroom activity.
15–20% More Conversions: More test drives, more on-site bookings, and faster deal closures.
Customer Validation: Many attendees specifically cited the mailer or flyer as what prompted them to come in.
“The marketing pieces did exactly what we needed they were bold, clear, and moved people to act. We saw higher turnout and more cars sold.”
— Absolute Results Team
Whether you’re just starting out or levelling up, the right design can change everything. Let’s talk about how to get there.
