A-Cure is a small business in Abbotsford started by two older ladies with a big goal: to make life easier for people struggling with arthritis, joint pain, and back pain especially seniors. They developed a natural cream formula and needed a brand that was friendly, clear, and felt as trustworthy as the women behind it.
They wanted something that spoke directly to older customers. Big, readable labels. Simple names. Nothing busy or overwhelming.
From the start, the focus was on simplicity and warmth.
Easy-to-read design: Large text sizes and straightforward layouts so seniors could spot exactly what product they needed without squinting.
Friendly color cues: Used bright yellows and subtle contrasting tones to make each product type easy to tell apart at a glance.
Natural vibe: Included a soft flower icon in the logo to echo the product’s natural ingredients and gentle purpose.
Logo: A clean, modern wordmark with a subtle construction-inspired edge. Strong lines, no gimmicks.
Color palette: Dark, confident tones with traditional accents to signal experience and trust.
Business cards: Sleek, high-contrast, and premium-feeling something you’d feel confident handing to a GC or investor.
Brand guidelines: To keep everything consistent, no matter where or how the brand is used.
First Deal Closed: Within weeks of launching the new brand, Re-envision secured their first contract.
Instant Credibility: Their visual identity made them look seasoned, not “just getting started.”
Great Feedback: Partners and clients complimented the modern, clean aesthetic and how it actually felt different from other contractors.
“Ryan took exactly what we had in our heads and made it real. The packaging is clear, cheerful, and perfect for our customers. Everyone comments on how easy it is to read that’s exactly what we needed.”
— A-Cure Team, Abbotsford
Whether you’re just starting out or levelling up, the right design can change everything. Let’s talk about how to get there.
